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But here are the top countries for Facebook users: When crafting segment targets, it’s important to consider the various income levels of your group.For most businesses, these targets are already planned based on your product or services.However, data collected from 2016 shows those trends have dramatically changed.

In the previous report from Pew, Instagram was one of the few social networks without its main demographic having some college experience.But how do you reach this group without understanding the demographics of social media across networks?That’s why we’re here to help you dive right into the latest data.Our data shows the types of people who currently follow you on social, which is a good indication of your ideal audience.Pair your personal data with the demographic data we’ve compiled here to hone your brand’s social media marketing and segmentation strategy.

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