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Whether you're looking for an obscure phrase or your basic marketing definition, the AMA Dictionary has it all!
Originating from the print version in 1995, we're always adding new terms to keep marketers up to date in the ever-evolving marketing profession.
Browse terms related to - A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A/B testing, at its simplest, is randomly showing a visitor one version of a page- (A) version or (B) version- and tracking the changes in behavior based on which version they saw.
(A) version is normally your existing design ("control" in statistics lingo); and (B) version is the "challenger" with one copy or design element changed.
A classification scheme used to implement inventory management strategies.
Products are segmented into groups based upon unit sales or some other criterion.
It is also called product deletion or product elimination.
What woman wouldn’t use a word synonymous with Marilyn Monroe?In a "50/50 A/B split test," you're flipping a coin to decide which version of a page to show.A classic example would be comparing conversions resulting from serving either version (A) or (B), where the versions display different headlines.Middle English: via Old French from medieval Latin data, feminine past participle of dare ‘give’; from the Latin formula used in dating letters, data (epistola) ‘(letter) given or delivered’, to record a particular time or place.It’s as if a geek in Silicon Valley invented a language, only forgot to tell anybody, let alone publish a dictionary.