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“Unlocking” could allow you to see potential matches who plan on attending the same concert as you, for example.
Facebook’s move could pose a threat to the titans of the online dating industry, particularly Match Group, which owns Tinder and Ok Cupid—shares of Match Group have sunk more than 20 percent in the days following the announcement.
"It mirrors the way people actually date, which is usually at events and institutions that they're connected to," said Chris Cox, Facebook's chief product officer, during his keynote.
“There are 200 million people on Facebook who list themselves as single, so clearly there’s something to do here,” CEO Mark Zuckerberg said in his keynote address at Facebook’s annual F8 conference on Tuesday.
(New competitor, Match Group, was particularly quick to point out the tone deaf argument.) But as Zuckerberg said: Facebook is going to keep building. “This is about building real longterm relationships,” Zuckerberg said last week. ” Here’s what you need to know about the new feature.
Facebook profile, but potential dates will see your special dating profile instead of your standard one.
“One of the great ironies for me is that when a lot of us joined the very first version of the service in 2004, back when it was just a handful of college students, we were convinced that dating would be the next feature Facebook was going to add,” Cox said onstage at Facebook’s conference last week.It’s unclear whether the new feature will be able to compete with the more established services, however Facebook does have the clear advantage of starting with the world’s most developed social network infrastructure.The social media giant has 2.2 billion monthly users and—in case you haven’t heard the news—plenty of data on them.Of all the surprises at Facebook’s annual developer conference last week, CEO Mark Zuckerberg’s unexpected announcement that Facebook is launching a dating service may have taken the cake.It’s not at all that Facebook couldn’t launch a dating feature.