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In a bid to monetise its offering, the dating app has introduced a premium service called Tinder Plus.Users who are willing to pay can enjoy a range of new features, such as the ability to undo swipes or to declare a deep attraction through Super Likes.Happn, which launched in Paris in 2014, offers a clear point of difference.Claiming to have 10 million users worldwide, the location-based app connects people who have crossed paths in real life.Match Group, the online dating behemoth that owns the wildly popular Tinder, as well as other matchmaking companies such as Ok Cupid, and Plenty Of Fish, raised almost US0 million in its initial public offering late last year.Based on the IPO price, the group has a market value of about US.9 billion.By using geo-locational technology on your smart phone, Happn connects users with other users as they pass each other on the street, as long as they’re within a certain radius of one another.The site, which has raised US million since its launch, says it allows people to “seize everyday coincidences” and “avoid missed connections”.

In 2015, IBISWorld valued the dating industry in the US alone at US billion.

While women can seize these coincidences for free, men have to pay to send “charms”, which are a way of letting someone know you like them.

Happn CEO Didier Rappaport told London’s last year that no algorithm will make people fit with each other.

“It’s very mobile centric, and we’ve had to smarten up our mobile products – that’s been a very big focus for us,” he says.

“People are certainly leaning toward those devises so much more and they want instant results and ease of use.

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